Editorial principles
- Write for a real decision, not for a keyword count.
- Use clear definitions and show the assumptions behind formulas and scenarios.
- Prefer independent institutional references and link to the source when it helps the reader verify a claim.
- Do not present a modeled opportunity as guaranteed revenue or an observed customer signal as a prediction.
- Update a guide when the underlying content changes and keep language versions aligned.
How a guide is reviewed
Before publication, we check the search intent, technical accuracy, internal consistency, links, calculations, language and the connection between the customer signal and the action being proposed. Important revisions receive a new modification date.
How our product relates to the content
CX Radar is a customer feedback platform, so some guides explain when automation can reduce manual work. Product references are kept separate from the educational explanation. A reader should still be able to use the core guidance without buying the product.
Calculations and business scenarios
Examples involving revenue, churn, retention, margin or return on investment are illustrative unless the page explicitly says they are observed data. We encourage readers to replace assumptions with their own customer behavior, costs and margins.
Sources and independence
We use external references to support definitions, survey practice and business context. Our editorial policy blocks promotional research from survey software competitors in the reference sections and requires independent institutional sources for the published guide library.